it’s our time to lead

The highest quality Athleisure wear at affordable prices.

At this dramatic time of breaking up old paradigms and being catapulted into the future in every way we express ourselves, what we wear, and how it represents our values will be no exception.

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THE ANTI-BRAND BRAND

Negaunee was born out of dissatisfaction with the “status quo”.  Several years ago I was lamenting the expense of 5 children joining a Cross Fit gym for a summer, and wanting high quality name brand clothing to work out in.  A pair of leggings or sweats, sport tops, shorts, t’s and three quarter zips or sweatshirts added up to nearly a couple thousand dollars. 

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